Life Brand – Apparel for Passions

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Crank Lab BMX Race Tea...

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So many amazing people dedicate their lives to their passions. It’s incredible to see our platform adorning these people and the adventures they pursue. Thank you to every one of you who has made this possible.

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Trusted By

As Seen On TV

Ride with Norman Reedus

The series follows actor and motorcycle enthusiast Norman Reedus where he and a guest of the week travel across a different destination on a motorcycle while exploring the city’s biker culture and checking out various locales.

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As Seen in Retail Stores

Including 24 Scheels Locations Nationwide

Scheels is an American privately held, employee-owned and operated sporting goods and entertainment chain store headquartered in Fargo, North Dakota. Scheels operates thirty-three store locations in fifteen U.S. states. Its slogan is “Gear. Passion. Sports.”

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Polar Plunge Victory: Ride Brand Community Reaches $50,000 Milestone Pledging Ongoing Support for Special Olympics

Since our very first plunge in 2018, we have raised a grand total of $50,000 for Special Olympics Athletes!

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As Seen in Activations Worldwide

Life Brand Founder/CEO Dustin Grice Hosts NFL’s Monday Night Football Halftime Show for the Minnesota Vikings with X Games Gold Medalists Levi LaVallee and Ryan Decenzo, launches their jaw-dropping Polar Plunge Team team into raising more than $40,000 for Special Olympics, and gives high-fives to students after their motivational messages at schools & events nationwide.

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Event Partnership Opportunities

Turn-Key Apparel Stores

Powered By

Bring YOUR Brand to LIFE.

After 10 years, the secret is out: My Brand is the platform we use to power our own brands.

Upload your logo for a FREE Apparel Store with a 50% Profit Share.

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Remind Me Later

Product Catalog

Welcome to Life Brand’s Production Warehouse… Fully stocked, ready to build your own products and ship immediately. Browse through our collection of hundreds of items with customizable logos for all activities. Great for gifting.

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“This will be the fourth windbreaker I purchased from you guys! I love the quality and how comfy they are and they make a great layering piece for changing weather. Get a bunch of compliments on mine.”
-Amy from Minnesota

Now Available: Rent our LIVE Apparel Printing Trailer

Choose your own designs. Great for schools, fundraisers, and corporate events.

Finally… A turn-key, inventory-efficient solution for event apparel… No more leftover apparel, no more missing sizes, no more hassle. Rent our fully customizable, fully-stocked, white-labeled mobile trailer & apparel support team for your next event.

How it Works:
1. Event attendees choose a blank product.
2. Logos are then selected from any designs of your choice.
3. Walk to the window where our team is prepared to print right on-site.

Wearable within minutes.

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Ducati Omaha uses My Brand to automate their apparel needs, and you can too… For free.

After 10 years, the secret is out: My Brand is the print-on-demand apparel platform we use to power all of our own brands. And now, you can use it too… For FREE, with a 50% Profit Share.

Upload a logo and watch our platform bring it to life within 60 seconds…

Create a New Store

Discover My Brand Stores

*Automatic 50% Profit Share for All Nonprofits

My Brand supercharges your apparel offering by bringing together the best of all apparel platforms.

Order samples for yourself, dropship a quick print-on-demand care package, bulk screen print your products for an upcoming event or turn your store public and share a link to earn automatic commissions… Everything is fully automated from the same exact system and product catalog that runs our own in-house brands.

Self-Serve My Brand Portal Tools
- Ambassador Program
- Coupon Codes & Gift Cards
- Detailed Order & Commission Reports
- Email Newsletters
- Social Media Content
Fully-Automated High-Quality Products
- Admin Wholesale Pricing
- Auto-Generated Pricing, Titles, Descriptions, Reviews
- Bulk Pricing
- Custom Name, Number & Sleeve Handle Personalizations
- Hidden Products
- Password Protected Products
- Product Tagging Support
- Screen Printing & Embroidery Support
- Thank You Card Insert Support
Custom Domain Names
- Dropship from Your Own Website
- Custom Shipping Accounts
No Order Minimums
No Inventory Risk

Questioning Product Quality?
So did we… That’s why we built our own solution.

Our products are sold in hundreds of retailers across the country, including 24 Scheels locations. Your brand is our brand. Our support team looks forward to providing you, your team, and your products with the same utmost level of quality and attention to detail in every product produced and customer served. What if there is an issue? We make it right.